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Case Study: Roadmaster School of Motoring

  • Roadmaster

The Project

Roadmaster School of Motoring offers a variety of Driving Instruction services in and around Hastings, East Sussex.

The client came to Argo with little in the way of branding and was looking for a boost in what is a very competitive market.

The Solution

Argo’s print designers got to work creating a new identity for Roadmaster, including new Branding, Business Cards, Vehicle Graphics, and A5 Flyers. The branding emphasises the professional, yet patient and friendly approach that Roadmaster take with all their students.

The business cards were printed with lesson times on the reverse for ease of use by the pupils, and the A5 flyers offered discounts for students - one of the companies largest demographics Simultaneously, the new branding was expanded upon to build Roadmaster a brand new static website. The site expands upon the ethos of the print design, and offers information on the many services provided by Roadmaster.

The design offers a calming approach to students, many of whom are apprehensive about learning to drive. The design is easily viewable in landscape on a smartphone, and offers pupils the ability to purchase lessons online.

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